Our process begins with a kickoff meeting where we review the brief you completed in advance. During this session, we ask targeted questions to deepen context and clearly understand your brand’s situation and objectives.

Next, we analyze your digital ecosystem—how you attract prospects, which channels and tools you use, and how you respond to digital opportunities. This helps us identify strengths and areas for improvement.

We then separate two essential dimensions: the digital ecosystem (how people perceive your brand and its presence) and the sales funnel (the process that converts users into customers). Treating them independently lets us spot precise opportunities in each.

We also run a comprehensive social media audit, reviewing formats, interactive tools, and the visual and messaging consistency across platforms. This gives us a complete view of how each available asset is being used.

With all insights in hand, we prepare a detailed recommendations document with clear actions to optimize your strategy. We explain how the proposed changes will impact lead generation, brand image, and the sales process. You’ll review this document and suggest adjustments; once approved, we outline step-by-step implementation, prioritizing actions for faster, more effective results.

What’s Included:

• Kickoff meeting to review the brief and deepen insights with strategic questions.

• Full analysis of the digital ecosystem: channels, tools, and lead-capture methods.

• Diagnosis separating the digital ecosystem from the sales funnel to pinpoint opportunities.

• Social media audit: formats, interactive tools, visual coherence, and tone of voice.

• Detailed recommendations document with clear, justified actions.

• Step-by-step implementation guidance, prioritizing quick wins.

• One round of revisions to the document based on your feedback.