"I didn’t sell anything" – A story we hear all the time

If you're reading this, chances are you've been there: you poured time, energy, and money into launching your product... and nothing happened. Maybe you hired someone to do your “logo and social media,” paid for ads that didn’t convert, or were promised a “digital strategy” that turned out to be just a pretty design.

You’re not alone. At Azabache Producciones, we’ve worked with dozens of entrepreneurs who’ve gone through the same thing. The good news? It’s absolutely possible to relaunch your product—and succeed, often with better results than the first time.

The 5 reasons why your first launch didn’t work

1. You had no strategy (just design)

A logo isn’t a strategy. An Instagram profile doesn’t sell by itself. Without a plan that connects branding with business goals, all you did was open a channel—not launch a product.

2. You focused only on the end user—not the actual buyer

In the case of Huellas by Memorable, the product was for pets—but the real customer wasn’t the dog, it was the owner. Even more importantly, it was the store buyer. The launch only worked once we understood this dual funnel.

3. You were sold “branding” without a sales funnel

Branding without a sales funnel is just decoration. If your brand doesn't guide people from interest to action (aka buying), it’s not doing its job.

4. You didn’t have a connected digital ecosystem

Where were your ads sending people? An empty profile? No WhatsApp? No landing page with a clear CTA? A broken ecosystem kills conversions.

5. You showed your product to the wrong people

Running ads without knowing your audience is like shouting in an empty room. You need to identify and reach people who actually care.

How to relaunch your product (without wasting more time or money)

✅ Step 1: Re-validate your product

Before rebranding, test it again. Use samples, surveys, or in-store feedback. Do people like it? Understand it? Remember it?

✅ Step 2: Build a minimum viable digital ecosystem

Set up your basics: Instagram, a landing page, WhatsApp Business, and a killer pitch. That’s all you need—if it’s done right—to start generating real interest.

✅ Step 3: Create emotional messages (not just descriptions)

Don’t say “floral scent.” Say, “a clean fragrance that makes your home smell fresh—even with pets—without harming your dog.” Focus on feelings, benefits, and real-life moments.

✅ Step 4: Run purpose-driven campaigns

Make stores want your product. Make customers ask for it. Design campaigns that benefit your distributor, not just your brand.

Real case: how we helped a brand recover—on time

A home fragrance brand for pet owners came to us after a frustrating experience. They had the product, the design, and the motivation… but no real strategy.

There was no clear customer path. Their online presence was generic. Their ads didn’t work. So we stepped in.

Here’s what we did:

• Identified the real buyer and distribution partner

• Created a warm, relatable tone for their messaging

• Built a consistent visual campaign focused on trust and lifestyle

• Designed displays that sold the product without needing explanations

• Connected the digital strategy to physical stores

The result: Their product is now in pet stores, professionally packaged, emotionally positioned, and gaining traction.

Already invested once and don’t want to mess up again?

Use this checklist before hiring anyone else to “help with your brand”:

• Do they have experience with real products and launches?

• Do they offer strategy—or just visuals?

• Do they ask about your goals—or just your logo and color palette?

• Do they show real-world solutions—not just a portfolio?

• Do they offer a clear, step-by-step process—or just a price?

At Azabache Producciones, we don’t sell magic.
We offer process, clarity, and real experience.

Ready to get it right this time?

We can help you rebuild and launch your product the way it should’ve been done from the start.

Your product is still good. It just needs a strategy that does it justice.