Creating relevant content is already a challenge. But doing it for multiple industries at the same time can become a real headache. At Azabache Producciones, we live this every day: real estate, healthcare, gastronomy, technology... each sector has its own language, rhythm, and audience. And when you try to speak to everyone with the same voice, the message gets diluted. This article is born from experience—from mistakes made, mid-course corrections, and real lessons learned while creating content for diverse digital ecosystems. 1. Trying to Say Everything and Saying Nothing at All The most common mistake is trying to cover everything in a single piece of content. The result: generic publications that don't connect with anyone. When you try to include data, trends, and tips for many industries at once, you lose depth and specificity. The audience doesn’t feel addressed, and the content loses its value. Strategy: Create segmented content. Use YouTube playlists, blog tags, and social media categories to group by industry. You don't have to speak to everyone at once. 2. Overloading Yourself (and Your Audience) with Information In dynamic sectors like marketing or real estate, updates are constant. Trying to cover all the latest developments can result in endlessly unfinished posts or information overload for the user. Strategy: Prioritize. Choose one single news item, trend, or problem per piece of content. Then explain it with context, examples, and real-life application. Less is more. 3. Ignoring Industry-Specific Language Speaking to a dentist is not the same as speaking to a real estate agent. Every industry has its own jargon, main concerns, and preferred channels. Using generic language can create distrust or simply go unnoticed. Strategy: Adapt tone, terminology, and examples to each sector. Use testimonials, real cases, or frequently asked questions from the industry to boost relevance. 4. Lacking a Defined Content Funnel Publishing just for the sake of it is a common trap. Without a clear strategy that guides the reader from awareness to interest and eventually conversion, content floats aimlessly. Strategy: Design a funnel for each industry. You can have top-of-funnel content (common problems), mid-funnel (success stories, comparisons), and bottom-of-funnel (landing pages, CTAs). Each piece should have a defined purpose. 5. Ignoring the User Experience Across Platforms A TikTok video shouldn't be the same as a blog post or a LinkedIn article. A common mistake is reusing content without adapting it. Each platform has its own logic and type of audience. Strategy: Adapt the format, length, and tone to each channel. But keep a consistent narrative line. Your brand should feel unified, even if the formats vary. Final Thoughts: Creating content for multiple sectors is possible. But it requires strategy, focus, and a deep understanding of each audience. Instead of trying to please everyone, start by speaking well to one. Then scale. The value isn't in the word count, but in the clarity of the message. At Azabache Producciones, we continue refining our approach, learning from every industry, and sharpening content that not only gets read, but truly connects. That's the goal. Interested in optimizing your digital ecosystem? Let's talk.